Veganism Has Arrived.

It has moved from a niche market to a mainstream one.

I couldn't believe my eyes this morning. There at a local supermarket stood a display of chocolate Easter bunnies and half of them had a big fat vegan printed on them. Yes, vegan chocolate Easter bunnies from Lindt, which goes to show that we are in the mix as they wouldn't manufacture just for a few thousand people.

Veganuary this year had over 600 000 participants which is great. Every year more and more people are joining this movement either for health, climate or animal welfare reasons. Like a tiny snowball rolling down the slope, this movement will take on energy all of its own and overshadow the old way of eating pretty soon. 

For climate reasons it is perfectly timed although for some reason the word vegan automatically means an extra surcharge in price. Why I wonder? Perhaps because we are prepared to pay it...

Finally I espied the new Cremissima Vanilla Vegan ice cream at the shop. Oh my, does it look enticing! But, reason prevailed as it is almost two euros more expensive than the ordinary kind plus our freezer wouldn't have had space for it. Can't very well eat it before Bob gets home from work...or perhaps I could if I hid the empty container?

Even a local discounter has a new vegan range, all packaged in a uniform blue which makes it easier to spot in the shop. Often it takes half an hour longer to peruse the shelves as they tend to put the vegan stuff among the non vegan ones. 

This is such great news because each and every vegan meal eaten makes a huge difference to our quest to save our climate. Here's to hoping that at least twenty percent of the world will be vegan withing a year or two...

Biggi