Wednesday 5 February 2014

Breweries & A Global Winning Marketing Idea.

It couldn't have been thought of by anyone else?

By pure chance I stumbled across the first one yesterday. There was someone I knew standing with a beer can and ready to do something silly in his uploaded video. Of course I had to watch it.

But how strange, what was the point of it other than proving that this man who sports a batch of grey foliage on his head, can still do inane tricks that he did in college or at school...

Downing a can of beer. Stuff the lads normally do at B.B.Q's or in the pub. Even though they think it is... it is not a gal-magnet. Far from it. Invariably they tend to burp after this bout of unusual drinking and lets face it, those are not great selling points for romance.

Wherever you look in your Facebook news stream, there is someone doing this party trick. Some better and more decked out than others, but however you put it, it is a boys party trick....

Regardless of how I think of it, it has gone viral and still has plenty to go. The breweries must be smiling all the way to the bank. Bravo!

How would the wine industry do this? There would have to be elegant settings with people sipping a glass of wine. The colour of the wine would be a selling point and of course the crystal it is in. Naturally those videos would be a full feature length as wine drinkers don't down a glass of wine....

Oh, and what do you think about eating a bar of chocolate? How long would that video be? Depending on the mood I am in, it could be a rival for the beer downing crowd!

Biggi

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