Bamboozled by numbers.
Thankfully I am old enough to still use the rudimentary application of time tables and numbers...by mind and not with aid of technology. Yet, with the constant use of computers and calculators, what used to be done spontaneously by mind ( tables taught well ) now takes a bit longer and often needs to be double checked by a tool.
The other day Bob and I were doing the stop and start along the isles of a supermarket when out of pure curiosity I took the time to look a bit further. As most items, be it coffee, chocolate, flour, cat food or toothpaste are staged in different sizes ( pack of 1,2,6, 12 or mega size ) most of us blindly grab the one within arms' reach . We don't want to stretch our arms up or bend down to look at the bottom shelves due to another one of our laissez-faire attitudes. This one toward exerting extra energy.
I took the time to cast my glance upwards whilst on tip toes and to my surprise I noticed that a pack of 1 was much cheaper than a pack multiples, for example if I had bought six singles it would have been cheaper by over a euro than buying a pack of 6. That is contrary to everything we believe in regard to shopping. Bigger sizes and quantities should really be cheaper, shouldn't they? Well, they are not and to make matters worse, the pricing isn't done in an easy manner. Sometimes it feels as if they put prices on that are not easily divisible by mind.
Most of us would spot the exploitation if for example:
- 1 soap = 50 cents
- 2 soap = 1,30 euro
- 6 soap = 4,50 euro
Has our dependence of technology dulled our ability to reason or do most people not care if they are had by the bamboozling scheme of pricing...I'd love to see what will ensue now that it has become trendy to adopt Echo & Alexa into our families.